10 Reasons Why It’s Time To Say Good Bye to the One you Love

Most of our car reviews are positive – people love their cars.  But, you know when it is time to sell your car if you can say yes to three or more of the following:

1. Is there a new version of your car coming out? (Means your version will be worth less).
2. Is your car due its MOT - and are you worried? 
3. Is your car worth less than you thought?
4. Do you seem to be driving the oldest car on the block?
5. Is your car heavy on fuel? 
6. Haven't you looked back at your car when you get out recently?
7. Are you bored with your car?
8. Have you been prone to 'auto envy' - Admiring a friend's new car?
9. Doesn't it fit your lifestyle - eg sports car with a baby seat, 4 kids in a Ford KA?
10. Has it been more than 6 months since you cleaned your car (inside as well)?

Ford Ka review: "Have to change to a larger car now due to growing family! However i am very sad to do so and will miss her hugely."

Stop Press...

Who is the better driver? Take our 1 minute confidential survey to win an iphone or £500. Click here.   

Picture credits: FordMedia
Review can be found: http://www.weloveanycar.com/car-review/review/ford/ka-hatchback/have-to-change-to-a-larger-car-now-due-to-growing-880203 

Billion Dollar Rush for the Digital Driver

With the $2 billion rush to buy Cars.com, the Digital Driver’s voice has never been more valuable. Now we're targeting one million car reviews in 2014 giving more drivers more power.

Digital Drivers now outnumber all other car buyers. According to McKinsey & Co.'s report on the future of car retailing, 100% of used car buyers and 80% of new car buyers do their research for their next car online.

Cars.Com - Going, Going, Gone?

The importance of Digital Drivers is underlined by the potential sale of Cars.com in the USA for over $2 Billion, as reported on 12th March by Bloomberg.

Investment in showrooms and marketing campaigns to entice motorists in to meet car salesmen is being eclipsed by the money pouring in to online automotive sites which are now the starting point for most car
buyers.

Word Of Mouth Beats Spend On Ads

‘Word of Mouth’ is recognized by most marketers as the Holy Grail – harness that and success will follow. Now Digital Drivers have Google and the specialist automotive sites at hand but are increasingly looking to other people’s opinions on a car’s reliability, economy, driving experience and if other owners would recommend their car.

Unlike the travel sector where online reviews like TripAdvisor have become essential, the automotive sector has been behind the pace and independent and authoritative review sites have been slow to evolve.

WeLoveAnyCar.com - More Digital Drivers

WeLoveAnyCar.com has over 500,000 driver views on its car review site and now plans to recruit another half a million reviews in 2014. It will only allow proven owners to submit a review to maintain the integrity and independence of the review site – building trust among all Digital Drivers.

A spokesman for WeLoveAnyCar.com said, “With the potential $2 billion purchase of Cars.com, it seems that the money men, if not the traditional automotive sector, are recognizing that the car buying process has changed for good. Digital Drivers start their search at home or in the office. They are using information they can trust – and that will increasingly be available from other car owners. That’s why we’re investing so much in doubling the size of our world beating car review site.”

Look For 'Digital Diligence' 

In the next few months, WeLoveAnyCar.com will be contacting car owners to join the Digital Driver revolution by submitting a review on the car they own or have owned in the last 12 months. In order to ratify any reviews, they will also ask other drivers – of the exact same model – to say if they agree or disagree with the review someone else has made. This process, called ‘Digital Diligence,’ means that potential buyers can weigh up the value of each review they read.

New Year Resolutions - Buy A Car That 'Will Never Let You Down'

In collecting 108,600 car reviews, WeLoveAnyCar.com finds car ownership is personal. Reviewers who rated reliability high said, "my car never let me down".

 

How come a car is so personal? Whilst a fridge breaks, a watch stops and a TV is on the blink, a dysfunctional car "let me down."

 

WeLoveAnyCar.com- home to more car reviews on the planet - has been analysing comments posted to the site by more than 108,600 known car owners.

Over 10% of owners who left comments and rated their car above 4 out of 5 said: 
"my car never let me down."

Over 10% of owners who left comments and rated their car above 4 out of 5 said, "my car never let me down."

Low rated cars on the review site had a similar number of comments saying, "my car let me down."

 

WeLoveAnyCar.com spokesman said, "the loud and clear message from car reviewers was that car ownership is different from owning anything else. A car is part of a lifestyle, an image, it has to be practical but it means more than a watch, a TV or a fridge ever could."

 

For most, a car comes second only to a house in expense. However, people are more likely to spend five times as long looking and reviewing their next holiday than they do their next car.

 

Although one in eight of us buying a car will choose used, car review sites are focused on the richer few who can afford to buy new.

 

Until now, the used car buyer hasn't had a site with unbiased reviews from enough people to make any conclusions. WeLoveAnyCar.com is thought to have more reviews than any other site world wide. All cars are reviewed by known owners and then checked for accuracy by drivers of the same make and model - over 435,000 have voted on the reviews made so far.

 

All makes and models on the road are reviewed and the ratings include economy, reliability, comfort, drive and whether the owner would recommend a car.

 

Whilst the statistics are useful, the comments made are more informative - especially for car buyers who want to avoid particular models and spot common faults.

 

The site spokesman said, "We've done everything to help the car buyer. Our car reviews are unbiased, we check every one has owned the car for a considerable time and we invite them to take part if they have owned a car."

 

In the New Year, car buyers now have a site they can turn to if they want to find a car that 'won't let them down'.