Monday 24 November 2014

Maserati Wins a National Car Award and the Hearts and Minds of British Motorists

Maserati - Winner - Great To Drive - National Car Awards

Maserati has won its first major National Car Award in one of the hardest categories there is: 'Great to Drive' beating Porsche to the wining post.

Unlike more objective categories in the National Car Awards such as 'Reliability' and 'Economy,' the 'Great to Drive' vote shows how the winner has won the hearts as well as the heads of Maserati owners.

Picture of National Car Awards winner Maserati

Maserati Makes You Smile asked Maserati owners what they thought of their cars and the comments are almost universal in their praise for the thrill of the drive.  One owner said, "puts a smile on your face each morning as you get into it" 

Another Maserati owner's comments give an insight to the reason behind the Maserati resurgence and maybe even a warning the brand's bigger competitors: 

"Done Porsche to death. This is more practical than a Ferrari, goes like stink and gives a better exhaust sound than any Ferrari or Aston"

The Maserati SUV - Rocking the Market in 2015

In 2015 Maserati will launch its SUV - The Maserati Levanti - following the success brands like Porsche have had in this sector. 

The Modena based Maserati will be launching its SUV at a similar time to other premium marques including Jaguar, so choice has never been so good for the Chelsea Yummy Mummies and Cheshire Set.

Little Orphan Anne Finally Grows Up

Since 1926 Maserati has gone through four changes of ownership and its course has taken many a hairpin curve.

Whilst the Maserati name has remained in the minds of car enthusiasts for years, the brand's troubled relationship with its many parents led to poor decisions and underinvestment.

Harald J. Wester, a veteran car man with a motoring pedigree that could win him first prize at Britain's top dog show Crufts, seems to be the main reason why Maserati now seems to have a very bright future.

Wester took over the Maserati driver seat in 2008 and concentrated on the main strengths of the brand and sourced the investment he needed from the current owner, Fiat.

Maserati recently broke into profit for the first time in 17 years because its Ghibli model - competing against the Mercedes E Class and Audi A6.

Maserati, Alfa Romeo, and Abarth Group/Partnership

Something spectacular is happening in Modena, Italy.  Maserati, Alfa Romeo and Abarth are now grouped together as a partnership and the results would justify Fiat's decision to let the brands drive their own course.

The Abarth not only won 3rd position in the National Car Award's 'Great to Drive' category, it has also won 'Rising Star' which shows the brand has the greatest potential of any car manufacturer in the eyes of their owners.

The UK's Biggest Car Review Site now has over 663,199 car owner reviews and covers virtually every model on UK roads.  

Each motorist is first verified as the owner of the car and then asked to rate a number of factors including "is your car Great to Drive?" Owners rate from 1 to 5, with 5 being the highest. Maserati received the highest rating overall when all scores were combined.

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