Billion Dollar Rush for the Digital Driver

With the $2 billion rush to buy Cars.com, the Digital Driver’s voice has never been more valuable. Now we're targeting one million car reviews in 2014 giving more drivers more power.

Digital Drivers now outnumber all other car buyers. According to McKinsey & Co.'s report on the future of car retailing, 100% of used car buyers and 80% of new car buyers do their research for their next car online.

Cars.Com - Going, Going, Gone?

The importance of Digital Drivers is underlined by the potential sale of Cars.com in the USA for over $2 Billion, as reported on 12th March by Bloomberg.

Investment in showrooms and marketing campaigns to entice motorists in to meet car salesmen is being eclipsed by the money pouring in to online automotive sites which are now the starting point for most car
buyers.

Word Of Mouth Beats Spend On Ads

‘Word of Mouth’ is recognized by most marketers as the Holy Grail – harness that and success will follow. Now Digital Drivers have Google and the specialist automotive sites at hand but are increasingly looking to other people’s opinions on a car’s reliability, economy, driving experience and if other owners would recommend their car.

Unlike the travel sector where online reviews like TripAdvisor have become essential, the automotive sector has been behind the pace and independent and authoritative review sites have been slow to evolve.

WeLoveAnyCar.com - More Digital Drivers

WeLoveAnyCar.com has over 500,000 driver views on its car review site and now plans to recruit another half a million reviews in 2014. It will only allow proven owners to submit a review to maintain the integrity and independence of the review site – building trust among all Digital Drivers.

A spokesman for WeLoveAnyCar.com said, “With the potential $2 billion purchase of Cars.com, it seems that the money men, if not the traditional automotive sector, are recognizing that the car buying process has changed for good. Digital Drivers start their search at home or in the office. They are using information they can trust – and that will increasingly be available from other car owners. That’s why we’re investing so much in doubling the size of our world beating car review site.”

Look For 'Digital Diligence' 

In the next few months, WeLoveAnyCar.com will be contacting car owners to join the Digital Driver revolution by submitting a review on the car they own or have owned in the last 12 months. In order to ratify any reviews, they will also ask other drivers – of the exact same model – to say if they agree or disagree with the review someone else has made. This process, called ‘Digital Diligence,’ means that potential buyers can weigh up the value of each review they read.

Used Car Buyers Now Totally Digital – Why Is The Car World So Surprised?

Top US consultancy, McKinsey & Company, find that 100% of used car buyers now start their search online.

One of the World’s top consultancy firms, McKinsey & Company, has effectively told the car world to, ‘wake up and smell the coffee.’ They say that 100% of used car buyers now start their search for information on their next car online.

This has happened in just a few years and the car world, even industry commentators and experts, have been slow in taking note.

Wake Up Car People - Smell The Coffee

The Age Of Print Is Dead

The move to online could mean the further demise of printed classified adverts and traditional marketing methods employed by the car industry anxious to get their product in front of potential buyers.

WeLoveAnycar.com, has spent the last year building a free-to-use car review site entirely built by the most important people in the car world – the car owners.

The Voice of The Car Owner

Over 108,000 motorists have given their view to WeLoveAnyCar.com which is now able to supply owner ratings on almost every make and model on the UK roads. Unlike other much smaller but better known review sites, this was only after checking the motorists owned their cars and identifying each car model down to derivative and type.

All Reviews Checked and Double Checked

WeLoveAnyCar.com has now completed its second phase to ask asked other motorists – owners of the same model of car – to vote on whether they agreed or disagreed with a review. In total 438,461 votes were cast – more than many elections. The votes mean that users of the site get an even better idea of how good, bad or ugly that model of car is.

'Hello' Says Google - We Found Some Good Stuff Here

Visits to the site have grown massively as WeLoveAnyCar.com attracts the attention of Google and other search engines ranking the site higher and higher by finding unique and informative content – all provided freely by car owners. Over 5,000,000 words have been submitted by the car reviewers keen to tell others their experiences.

'Who Are They?' - Even Car Experts Are Behind The Curve On The Speed OF Digital

In a response to a Tweet by one well known industry commentator who said, “who are they? they’ve only been around 5 minutes,” WeLoveAnyCar.com spokesman said, “We’re the voice of over 500,000 car owners who we know, can contact and have listened to. In a digital world, who can afford not to listen to the views and opinions of people who know the product better than anyone else – the owner who paid for it?”

We Check Our Reviews

WeLoveAnyCar.com does not allow unregistered owners to submit a review on the site. Reviews are by invitation only. 60% of reviews are registered by people who owned the car, 40% who have sold their car recently – 95% being part exchanged with dealers or sold through a private sale to another motorist.

The McKinsey&Company report can be found athttp://www.mckinsey.com/client_service/automotive_and_assembly/latest_thinking.