Showing posts with label car brands. Show all posts
Showing posts with label car brands. Show all posts

Thursday, 6 February 2014

Will You Be Driving a MINT Car in the Next 5 years?

Mexico, Indonesia, Nigeria and Turkey - the 'MINT' countries set for future growth - build and export millions of cars. WeLoveAnyCar.com predicts a time when the world's drivers will be driving a car in 'mint' condition from a MINT country.

 
Millions of cars are being built in the four 'MINT' countries singled out to watch for global growth,
Mexico, Indonesia, Nigeria and Turkey all have car manufacturing capacity and are set to rank globally in terms of production.

Mexico produces the most cars. American companies such as Ford and GM, seeking a nearby country with lower costs, have led the field. They have been joined by a number of Japanese car makers seeking a bridgehead into growing markets like Brazil where favourable trade agreements exist.

Toyota, Daihatsu, Honda, Nissan, Suzuki, Isuzu and Mitsubishi have announced plans to invest more than $2bn between them in new manufacturing capacity to meet surging domestic demand in Indonesia and for export according to the Financial Times. Another reason for this move may be the strategic distance this gives from China where relations with Japan have been strained recently.
International car reviews
MINT country flags

 By far the smallest MINT nation in car terms is Nigeria which has seen slow investment by foreign companies. The INNOSON Vehicle Manufacturing Company is home grown with big ambitions. In Nigeria's favour is growing affluence and a large, younger, economically active indigenous population.
 
Turkey reportedly manufactured over one million cars in 2012 with 75% being exported bringing Turkey over $20 billion in export earnings. As with Mexico, the car industry in Turkey is dominated by international car companies, some of which are jointly owned by Turkish concerns.
 
In their work for the Oxford Journal, Hallak and Schott analysed countries by production quality and found Mexico, Turkey and Indonesia ranked in the bottom 40%. Nigeria was not included. It is likely that global car companies will insist on quality production but this is not guaranteed.
 
A spokesman for WeLoveAnyCar.com, the UK's biggest car review site said, "Our survey of over 430,000 motorists lists reliability as a key concern. As new models flood in from emerging economies, including the MINT countries, it is essential that quality remains a focus of ambitious production plant managers and car manufacturers alike. Car buyers expect 'mint condition' cars whether they are from MINT countries or not."

Friday, 31 January 2014

Celebrity Endorsement - When Will We Have Celebrity Cars?

Elizabeth Taylor's 'White Diamond' Perfume gave a boost to the fragrance industry to the tune of $1 billion dollars and transformed the market forever.
 
Now, with car manufacturers finding it hard to get the attention of car buyers, WeLoveAnyCar.com asks - "could it be time to introduce celebrity cars?" - and suggests 10 'tongue in cheek' car brands.
 

Top 10 Celebrity Car Brands

  • Lady Gaga - 'Gaga GoGo' - advanced 4x4 sports utility
  • Steven Spielberg - 'Jaws Wagon' - very large pickup truck    
  • Justin Bieber - 'Bieber Bug' - small, cheap car
  • One Direction - 'Directioner' - sat nav assisted super mini
  • Dame Judi Dench - 'Dame Ler' - luxury well appointed saloon
  • Elton John - 'Rocket' - flash, fast, appeal to older drivers
  • Simon Cowell - 'X Car' - very popular, mass market crowd pleaser
  • Gwyneth Paltrow - 'The Palt-Eco' - electric powered city car
  • Brad Pitt - 'Pitt Bus' - Large, well styled, MPV, great for big families
  • Oprah Winfrey - 'The Winfrey Bago' - top price motor home   
 
Victoria Beckham unveils her Range Rover Evoque in Beijing
Victoria Beckham was reported by the Daily Mail as having styled the Land-Rover Evoque. It is thought this collaboration would appeal to brand conscious Chinese buyers. This move is bound to be watched carefully by the World's major car brands who will adopt any successful formula to sell more cars.
 
WeLoveAnyCar.com spokesman, the UK's biggest car review site with 108,800 car reviews, said, "Today there are few 'bad' cars, just different cars that suit different people. Although we've had some fun thinking of potential cars, it can't be long before more manufacturers ask celebrities - who appeal to a particular target market - to get involved in the styling and presentation of a car rather than just endorse it."
 
 
Elizabeth Taylor became even richer, as did the perfume company, by becoming involved intimately in the product and the promotion based on her brand and her image. Today the perfume industry has much higher sales and over 25% of all perfume sold is the product of a celebrity collaboration.
 
The WeLoveAnyCar.com Facebook page is open for suggestions on celebrity inspired car models and brands.
 
image via Daily Mail