Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Thursday, 6 February 2014

Will You Be Driving a MINT Car in the Next 5 years?

Mexico, Indonesia, Nigeria and Turkey - the 'MINT' countries set for future growth - build and export millions of cars. WeLoveAnyCar.com predicts a time when the world's drivers will be driving a car in 'mint' condition from a MINT country.

 
Millions of cars are being built in the four 'MINT' countries singled out to watch for global growth,
Mexico, Indonesia, Nigeria and Turkey all have car manufacturing capacity and are set to rank globally in terms of production.

Mexico produces the most cars. American companies such as Ford and GM, seeking a nearby country with lower costs, have led the field. They have been joined by a number of Japanese car makers seeking a bridgehead into growing markets like Brazil where favourable trade agreements exist.

Toyota, Daihatsu, Honda, Nissan, Suzuki, Isuzu and Mitsubishi have announced plans to invest more than $2bn between them in new manufacturing capacity to meet surging domestic demand in Indonesia and for export according to the Financial Times. Another reason for this move may be the strategic distance this gives from China where relations with Japan have been strained recently.
International car reviews
MINT country flags

 By far the smallest MINT nation in car terms is Nigeria which has seen slow investment by foreign companies. The INNOSON Vehicle Manufacturing Company is home grown with big ambitions. In Nigeria's favour is growing affluence and a large, younger, economically active indigenous population.
 
Turkey reportedly manufactured over one million cars in 2012 with 75% being exported bringing Turkey over $20 billion in export earnings. As with Mexico, the car industry in Turkey is dominated by international car companies, some of which are jointly owned by Turkish concerns.
 
In their work for the Oxford Journal, Hallak and Schott analysed countries by production quality and found Mexico, Turkey and Indonesia ranked in the bottom 40%. Nigeria was not included. It is likely that global car companies will insist on quality production but this is not guaranteed.
 
A spokesman for WeLoveAnyCar.com, the UK's biggest car review site said, "Our survey of over 430,000 motorists lists reliability as a key concern. As new models flood in from emerging economies, including the MINT countries, it is essential that quality remains a focus of ambitious production plant managers and car manufacturers alike. Car buyers expect 'mint condition' cars whether they are from MINT countries or not."

Friday, 24 January 2014

‘Reviews 2.0’- 10 Golden Review Rules To Rebuild Trust

Reviews 2.0 - Rebuild The Trust


The BBC reported that one of the biggest review sites, US based ‘Yelp,’ had to disclose the identity of some reviewers in a case bought by a business which believed they were unfairly criticised. The Telegraph, published in the UK, highlighted a restaurant with the highest reviews on TripAdvisor that didn’t actually exist.


Digital Diligence


Review sites must be more robust in building their content. The following 10 rules should be adopted to prove that 'Digital Diligence' has taken place and users of the site can trust what they read. 

  1. Identify – reviewers must be known and identifiable by the review site
  2. Numbers – make sure there are enough reviews to remove bias
  3. Trust – avoid commercial bias eg users won’t trust a ‘sponsored’ review
  4. Experience – ensure reviewers actually owned the product or used the service
  5. Recent – old reviews reduce credibility
  6. Contact – record contact details to check identity later and provide an audit trail
  7. Exact – the review must match the exact product or service
  8. Democratic – 1 person/1 product/1 review to remove bias
  9. Endorse – get your reviewers to ‘agree’ or ‘disagree’ with other user reviews
  10. Simple – make it simple to submit a review

Legal Action?


It is likely that all review sites, and the reviewers who submit an opinion, will have to take more care in compiling their reviews.  STV reported the case of a Scottish guest house business targeting TripAdvisor to find out who wrote potentially damaging reviews.

Reviews - Big Business


Review sites are big business. US based Yelp is thought to be the largest and is listed on the stock exchange. Despite quite low revenues, it carries a hefty share price valuing the company in the $hundreds of millions if not $billions. The price is driven by investors seeing the potential of the large number of reviews and high number of visitors.

TripAdvisor employs over 1900 people worldwide and carries more than 125 million travel reviews and opinions from travellers around the world. 3.1 million Businesses and properties in 134,000+ destinations are listed on the site. Whilst the top travel review site is rated highly by its users, some businesses feel unfairly treated.


The Need For Specialist Review Sites


Reviews 2.0 isn't just about trust and control. WeLoveAnyCar.com believes that general purpose review sites, whilst useful, need to be complimented by specialist review sites where the thoughts and opinions on a specific product or service can be more defined and readily searchable.


WeLoveAnyCar.com - Car Review Site


WeLoveAnyCar.com now has the largest car review site in the UK with 121,620 reviews submitted by car owners in the last 14 months. A further 541,028 drivers (of the exact same car) voted ‘agree’ or ‘disagree’ with these reviews giving users an enhanced view of how useful that review is.

Controversy around online review sites continues. It is up to the review industry to adopt new practices if we want to see an evolution to ‘Review 2.0’ where both consumers and businesses can trust review sites more readily. The voice of the customer is important but we've followed the 10 Golden Review Rules to ensure that consumer view is genuine, they have used that product or service and their reviews are evaluated by their peers.